Your BlackBerry Bold is truly a wondrous thing,
boasting many features beyond your ordinary
mobile phone. And its “sudden” popularity
didn’t happen overnight. Like any other good
product, BlackBerry has come a long way from
its (relatively humble) beginnings.
In the days when the PalmPilot ruled the PDA
world, RIM was busy in its lab, ignoring the
then-popular graffiti input method, and designing a device with a QWERTY keyboard (the kind
of keyboard people were already used to from
working on their computers). RIM didn’t stop
there, however. It added an always-connected
e-mail capability, making this device a musthave among government officials as well as
finance and health professionals.
To meet the needs of government officials and
industry professionals, RIM made reliability,
security, and durability the priorities when manufacturing its devices. Today, the BlackBerry
Bold comes from the same line of RIM family
products, inheriting all the good genes while
boosting usability and adding more functions
to its core BlackBerry applications. As a result,
BlackBerry is popular among both prosumers (professional customers) and consumers.
Starting with BlackBerry Pearl, RIM has been
targeting the mainstream consumer market.
Clearly, with BlackBerry Bold, RIM is winning
the hearts of consumers while maintaining its
hold on the enterprise market.
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