搜索此博客

2012年3月14日星期三

Know your BlackBerry history

Your BlackBerry Bold is truly a wondrous thing, boasting many features beyond your ordinary mobile phone. And its “sudden” popularity didn’t happen overnight. Like any other good product, BlackBerry has come a long way from its (relatively humble) beginnings.

In the days when the PalmPilot ruled the PDA world, RIM was busy in its lab, ignoring the then-popular graffiti input method, and designing a device with a QWERTY keyboard (the kind of keyboard people were already used to from working on their computers). RIM didn’t stop there, however. It added an always-connected e-mail capability, making this device a musthave among government officials as well as finance and health professionals.

To meet the needs of government officials and industry professionals, RIM made reliability, security, and durability the priorities when manufacturing its devices. Today, the BlackBerry Bold comes from the same line of RIM family products, inheriting all the good genes while boosting usability and adding more functions to its core BlackBerry applications. As a result, BlackBerry is popular among both prosumers (professional customers) and consumers. Starting with BlackBerry Pearl, RIM has been targeting the mainstream consumer market. Clearly, with BlackBerry Bold, RIM is winning the hearts of consumers while maintaining its hold on the enterprise market.

没有评论:

发表评论